The eleven pillars
Click any pillar to see the question it answers, what a written answer looks like, and how it is graded.
Personas
Answers: Who buys, what they fear, what moves them
Head of Growth at a Series B SaaS. Fears shipping campaigns that contradict last quarter positioning. Moved by proof the output is grounded.
Where the answers come from
Pillars are not generated out of thin air. They are written from an evidence layer you can inspect.
Research with citations
Point at your website and we read it, plus live sources, and store each fact with the page it came from.
Every task result becomes evidence
Run a persona task or a competitor scan and the findings land in the matching pillar, tagged with where they came from.
Gaps you can see
Anything the evidence does not answer shows as a gap chip on the pillar. Fill it by hand, or let AI propose an answer you accept or skip.
Every claim is graded
Output that cannot show its source says so, instead of sounding confident anyway.
Documented
Backed by a source we can show you, from your site, your files or cited research.
Provisional
Supported by partial evidence. Usable, but worth a human check before you publish it.
Inferred
Reasoned from what we know, with no direct source. Flagged so it never passes as fact.
One surface, four layers
Pillars, evidence, saved selections and strategy all live in the same place.
Brand pillars
The written answers. Eleven per brand, editable in place, versioned on every save.
Task evidence
Everything your runs have found, with provenance, feeding the pillars underneath.
Saved brains
Named selections of pillar elements and evidence you can attach to a chat, a task or a campaign.
Strategy
Channel choices, battle cards, writing styles and governance, in the same place as the rest.
Questions
What are the eleven pillars?
Brand identity, Positioning, Ideal customer profile, Personas, Use cases, Value proposition, Messaging, Competitors, Proof, Channels, Brand voice.
Do I have to write them myself?
No. Research your brand once and all eleven are drafted from the evidence for a flat five credits. You then edit anything that is wrong, for free.
What does grading a claim mean?
Every load bearing claim in an output is marked Documented, Provisional or Inferred, so you know which parts rest on a real source before you publish them.
Does the research have to be repeated for each pillar?
No. Research is stored once per project and reused for every pillar draft and redraft, with no extra charge.
Can I keep several brands separate?
Yes. One brain per project, so brands never bleed into each other.