ICP Definition task
Define and size the customers worth pursuing
Maestrix turns your project brief and buyer context into an Ideal Customer Profile with firmographics, technology signals, TAM/SAM/SOM sizing, and a segment-prioritization matrix.
$1.2B
TAM
$310M
SAM
$28M
SOM
Best-fit company
Performance or full-service agencies with recurring retainers, several active client brands, and a strategy bottleneck between reporting and campaign production.
Positive signals
Multi-client delivery · lean strategy team · recurring campaign volume · fragmented context
Technology signals
CRM in place · paid media stack · collaborative reporting · active AI adoption
Marketing Brain context
It starts with what you already know
Maestrix reads reusable strategy objects before it generates. You choose the relevant context for this run.
Business model
How you sell, deliver value, and make the economics work.
Customer segment
The market slice this ICP should evaluate.
Use cases
The problems where your product creates the clearest outcome.
Customer proof
Evidence from current wins, results, and implementation patterns.
Positioning
The category and differentiated promise the account must value.
Project brief
Company, industry, product, target audience, and the strategic foundation.
Inside the task
From context to a usable deliverable
- 01
Set the segment
Name the market or customer group you want to qualify.
- 02
Find fit signals
Connect company traits to the use cases and outcomes you deliver best.
- 03
Size and prioritize
Estimate TAM, SAM, and SOM, then rank segments by revenue potential.
- 04
Use it downstream
Apply the profile to personas, account research, messaging, and GTM planning.
The handoff
What one run gives you
Concrete working assets, organized in the same workspace where you generated them.
Firmographic profile
Industry, company size, maturity, geography, and business-model fit.
Situation signals
Events and operating conditions that make the need urgent.
Technology profile
The stack and capabilities that indicate practical fit.
TAM, SAM, and SOM
A structured view of total, serviceable, and obtainable market.
Prioritization matrix
Segments ranked by fit and revenue potential.
Targeting brief
Firmographic and qualification criteria later tasks can reuse.
ICP vs persona
First choose the right account. Then understand the buyer.
The ICP defines and sizes the company or segment opportunity. Personas capture the people, motivations, and objections inside those accounts.
- ICP guides segment selection
- Persona guides message and channel
- Market sizing clarifies opportunity
- Both feed the GTM plan
Continue the workflow
Turn account fit into buyer understanding
Once the ICP is clear, create the decision-makers and users inside those companies as reusable buyer personas.
Questions before you run it
Run it on your brand
See what changes when the AI starts with strategy.
Your first 10 credits are included. No credit card required.