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78 Expert Marketing Skills

Give Claude the same expert frameworks used by top marketers. Each skill is a self-contained .md file with complete instructions.

3 Free Skills
No API Required
Ready for Agent Swarm
Free Marketing Skills

Free resources built by
real marketers.

Each skill is a structured prompt you can use in any AI tool. Drop it in, describe your business, and let it do the work.

Strategy

Buyer Persona Generator

400+ line buyer personas with psychological depth, journey maps, and objection handling.

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Strategy

Market Positioning

Competitive positioning canvas with differentiation strategy and messaging.

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Content

Content Plan

90-day editorial calendar with topic clusters, formats, and distribution channels.

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Sales

Cold Email Sequence

5-email cold outreach sequence with personalization frameworks.

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Content

SEO Strategy

Full SEO audit + keyword strategy with topical authority map.

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Advertising

Google Ads Campaign

Complete Google Ads setup with RSAs, extensions, and bidding strategy.

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Strategy

GTM Strategy

Complete go-to-market plan with channels, timeline, and success metrics.

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Growth

Pricing Strategy

Pricing framework with tiers, anchoring tactics, and packaging structure.

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All Skills· 78 skills

Buyer Persona

Strategy

Create 400+ line buyer personas with 10 deep psychological sections

Market Positioning

Strategy

Strategic positioning canvas with competitive differentiation

Website Messaging

Strategy

Complete website messaging framework with headlines and CTAs

Value Proposition

Strategy

Multi-tiered value proposition ladder from features to outcomes

Brand Voice

Strategy

Define brand personality, tone, vocabulary, and style guidelines

Buyers Journey

Strategy

Map decision journey stages with touchpoints and content needs

Category Creation

Strategy

Create and own a new market category

GTM Strategy

Strategy

Complete go-to-market strategy with channels and timeline

ICP Sizing

Strategy

Size your ideal customer profile market segments

Product Insights

Strategy

Extract strategic insights from product analysis

Feature Messaging

Strategy

Transform features into benefit-driven messaging

Ecosystem Messaging

Strategy

Partner and integration ecosystem messaging

GTM Motion

Strategy

Choose the right go-to-market motion — PLG, SLG, MLG, or hybrid — with implementation plan

Channel Matrix

Strategy

Channel prioritization matrix with budget allocation and activation playbooks

Google Ads Campaign

Advertising

Complete Google Ads setup with RSAs, extensions, and keywords

Meta Ads Campaign

Advertising

Facebook/Instagram ads with hook formulas and audience targeting

Ad Copy

Advertising

Diverse ad copy variations with psychological triggers

Campaign Ideas

Advertising

Creative campaign concepts with execution plans

A/B Testing Plan

Advertising

Structured A/B testing plans with hypotheses

SEO Strategy

Content & SEO

Comprehensive SEO analysis with keyword clusters and content gaps

Content Plan

Content & SEO

Editorial calendar with pillar content and distribution strategy

LLM Optimization

Content & SEO

Optimize content for AI/LLM search visibility

Social Posts

Content & SEO

Platform-optimized social media posts

White Paper

Content & SEO

Authoritative white paper outlines for lead gen

Case Study

Content & SEO

Customer success story structure and copy

YouTube Trends

Content & SEO

Analyze YouTube trends for content opportunities

Content Angles

Content & SEO

Fresh content angles and story hooks

Article Brief

Content & SEO

Structured article briefs and outlines ready to publish or hand to a writer

Fact Research

Content & SEO

Surface credible statistics, studies, and sources to back your content arguments

Long-Form Draft

Content & SEO

Generate a complete long-form article or guide with full sections and SEO structure

Viral Story Hunter

Content & SEO

Identify trending angles, story pegs, and cultural hooks to ride for amplification

Headlines & Hooks

Copy

Social ad blueprints with emotional triggers and proven formulas

Lead Magnets

Copy

Behavioral lead magnet concepts with psychological triggers

Taglines

Copy

Memorable brand taglines under 8 words

Product Description

Copy

Multi-length product descriptions for various channels

Marketing Copy

Copy

Versatile marketing copy for multiple touchpoints

Landing Page Copy

Website

Full landing page sections with conversion-focused copy

Homepage Audit

Website

Conversion-focused homepage analysis and recommendations

FAQs

Website

Comprehensive FAQ content covering all user questions

Email Sequences

Sales & Email

Multi-email lifecycle sequences with behavioral triggers

Cold Email Sequence

Sales & Email

Multi-touch cold outreach sequences

Sales Scripts

Sales & Email

Call scripts with objection handling

Event Marketing

Sales & Email

Event marketing plans with promotion strategy

Pipeline Playbook

Sales & Email

Sales pipeline with stage definitions, entry/exit criteria, and qualification frameworks

Sales Roleplay

Sales & Email

Simulate realistic buyer conversations to sharpen objection handling and discovery

ICP Lead Finder

Sales & Email

Generate Boolean search strings, trigger events, and prospecting filters for targeted lead lists

Video Script

Video & PR

Structured video scripts with hooks and CTAs

Press Release

Video & PR

AP-style press releases for announcements

Media Outlets

Video & PR

Identify target media outlets for PR outreach

Media Angles

Video & PR

Newsworthy story angles for press pitches

Competitor Analysis

Research

Deep competitive analysis with battle cards

Competitive Intel

Research

Competitive intelligence briefs and positioning gaps

Page CRO Analysis

Conversion & CRO

LIFT model CRO analysis for any marketing page

Signup Flow CRO

Conversion & CRO

Optimize signup and registration flows for maximum conversion

Marketing Psychology

Conversion & CRO

Apply 70+ cognitive biases and mental models to marketing

Referral Program

Growth & Monetization

Design viral referral programs with K-factor optimization

Pricing Strategy

Growth & Monetization

Pricing tiers, psychological pricing, and competitive positioning

Analytics Tracking

Growth & Monetization

GA4/GTM tracking plans with event schemas and dashboards

Programmatic SEO

Growth & Monetization

Template-based SEO for scalable page generation

Content Gap Analysis

Content & SEO

Analyze competitor content gaps and rank keyword clusters for a 12-week content calendar

Reddit Opportunity

Research

Identify high-fit subreddits and rank organic Reddit opportunities by audience fit and ROI

Positioning Strategy

Strategy

Choose whether to compete in, sharpen, or create a category before writing positioning

Content Distribution

Content & SEO

Create channel-specific distribution, repurposing, timing, amplification, and KPI plans

Influencer Campaign

Advertising

Design creator campaigns with tiers, outreach templates, content briefs, and measurement

Marketplace Listings

Copy

Optimize Amazon, eBay, and Walmart listings with copy, search terms, and image briefs

North Star Metric

Growth & Monetization

Define a North Star metric and supporting KPIs for strategic alignment and goal setting

Reddit Posts

Content & SEO

Generate Reddit-native post drafts tailored to communities and discussion formats

Shopping Ads

Advertising

Generate Shopping feed optimization, custom labels, and Performance Max asset groups

Customer Interview

Research

Simulate a customer interview, then extract jobs, verbatim language, and research coaching

Discovery Call

Sales & Email

Practice a realistic prospect call with qualification scoring and missed-question coaching

Draft Content

Content & SEO

Create a fact-grounded 2500+ word article from a topic, audience, brand context, and facts

Reddit Threads

Research

Find recurring Reddit discussions and create paste-ready comment templates for each thread type

Orchestration Master

Workflows

Route any marketing request to the right skills and run them in the correct order

Marketing Foundation

Workflows

Persona, positioning, messaging, value prop and brand voice in one run

Launch Kit

Workflows

Positioning, landing page, Google Ads, Meta Ads and lifecycle emails in one run

Content Engine

Workflows

90-day content plan, SEO strategy, content angles and social posts in one run

Competitive Teardown

Workflows

Market intel, competitor analysis, synthesis and fresh positioning in one run

Sales Enablement Kit

Workflows

Persona, discovery playbook, role-play, sales script and cold email in one run

What Makes These Different

These aren't generic prompts. Each skill contains the exact frameworks, output formats, and quality rules used by professional marketers.

Complete Frameworks

Full methodology, not just prompts

Structured Output

JSON, tables, and formatted sections

Quality Rules

No fluff, no generic placeholders

Self-Contained

Works offline, no API needed