78 Expert Marketing Skills
Give Claude the same expert frameworks used by top marketers. Each skill is a self-contained .md file with complete instructions.
Free resources built by
real marketers.
Each skill is a structured prompt you can use in any AI tool. Drop it in, describe your business, and let it do the work.
Buyer Persona Generator
400+ line buyer personas with psychological depth, journey maps, and objection handling.
Market Positioning
Competitive positioning canvas with differentiation strategy and messaging.
Content Plan
90-day editorial calendar with topic clusters, formats, and distribution channels.
Cold Email Sequence
5-email cold outreach sequence with personalization frameworks.
SEO Strategy
Full SEO audit + keyword strategy with topical authority map.
Google Ads Campaign
Complete Google Ads setup with RSAs, extensions, and bidding strategy.
GTM Strategy
Complete go-to-market plan with channels, timeline, and success metrics.
Pricing Strategy
Pricing framework with tiers, anchoring tactics, and packaging structure.
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Browse all AI skillsAll Skills· 78 skills
Buyer Persona
Create 400+ line buyer personas with 10 deep psychological sections
Market Positioning
Strategic positioning canvas with competitive differentiation
Website Messaging
Complete website messaging framework with headlines and CTAs
Value Proposition
Multi-tiered value proposition ladder from features to outcomes
Brand Voice
Define brand personality, tone, vocabulary, and style guidelines
Buyers Journey
Map decision journey stages with touchpoints and content needs
Category Creation
Create and own a new market category
GTM Strategy
Complete go-to-market strategy with channels and timeline
ICP Sizing
Size your ideal customer profile market segments
Product Insights
Extract strategic insights from product analysis
Feature Messaging
Transform features into benefit-driven messaging
Ecosystem Messaging
Partner and integration ecosystem messaging
GTM Motion
Choose the right go-to-market motion — PLG, SLG, MLG, or hybrid — with implementation plan
Channel Matrix
Channel prioritization matrix with budget allocation and activation playbooks
Google Ads Campaign
Complete Google Ads setup with RSAs, extensions, and keywords
Meta Ads Campaign
Facebook/Instagram ads with hook formulas and audience targeting
Ad Copy
Diverse ad copy variations with psychological triggers
Campaign Ideas
Creative campaign concepts with execution plans
A/B Testing Plan
Structured A/B testing plans with hypotheses
SEO Strategy
Comprehensive SEO analysis with keyword clusters and content gaps
Content Plan
Editorial calendar with pillar content and distribution strategy
LLM Optimization
Optimize content for AI/LLM search visibility
Social Posts
Platform-optimized social media posts
White Paper
Authoritative white paper outlines for lead gen
Case Study
Customer success story structure and copy
YouTube Trends
Analyze YouTube trends for content opportunities
Content Angles
Fresh content angles and story hooks
Article Brief
Structured article briefs and outlines ready to publish or hand to a writer
Fact Research
Surface credible statistics, studies, and sources to back your content arguments
Long-Form Draft
Generate a complete long-form article or guide with full sections and SEO structure
Viral Story Hunter
Identify trending angles, story pegs, and cultural hooks to ride for amplification
Headlines & Hooks
Social ad blueprints with emotional triggers and proven formulas
Lead Magnets
Behavioral lead magnet concepts with psychological triggers
Taglines
Memorable brand taglines under 8 words
Product Description
Multi-length product descriptions for various channels
Marketing Copy
Versatile marketing copy for multiple touchpoints
Landing Page Copy
Full landing page sections with conversion-focused copy
Homepage Audit
Conversion-focused homepage analysis and recommendations
FAQs
Comprehensive FAQ content covering all user questions
Email Sequences
Multi-email lifecycle sequences with behavioral triggers
Cold Email Sequence
Multi-touch cold outreach sequences
Sales Scripts
Call scripts with objection handling
Event Marketing
Event marketing plans with promotion strategy
Pipeline Playbook
Sales pipeline with stage definitions, entry/exit criteria, and qualification frameworks
Sales Roleplay
Simulate realistic buyer conversations to sharpen objection handling and discovery
ICP Lead Finder
Generate Boolean search strings, trigger events, and prospecting filters for targeted lead lists
Video Script
Structured video scripts with hooks and CTAs
Press Release
AP-style press releases for announcements
Media Outlets
Identify target media outlets for PR outreach
Media Angles
Newsworthy story angles for press pitches
Competitor Analysis
Deep competitive analysis with battle cards
Competitive Intel
Competitive intelligence briefs and positioning gaps
Page CRO Analysis
LIFT model CRO analysis for any marketing page
Signup Flow CRO
Optimize signup and registration flows for maximum conversion
Marketing Psychology
Apply 70+ cognitive biases and mental models to marketing
Referral Program
Design viral referral programs with K-factor optimization
Pricing Strategy
Pricing tiers, psychological pricing, and competitive positioning
Analytics Tracking
GA4/GTM tracking plans with event schemas and dashboards
Programmatic SEO
Template-based SEO for scalable page generation
Content Gap Analysis
Analyze competitor content gaps and rank keyword clusters for a 12-week content calendar
Reddit Opportunity
Identify high-fit subreddits and rank organic Reddit opportunities by audience fit and ROI
Positioning Strategy
Choose whether to compete in, sharpen, or create a category before writing positioning
Content Distribution
Create channel-specific distribution, repurposing, timing, amplification, and KPI plans
Influencer Campaign
Design creator campaigns with tiers, outreach templates, content briefs, and measurement
Marketplace Listings
Optimize Amazon, eBay, and Walmart listings with copy, search terms, and image briefs
North Star Metric
Define a North Star metric and supporting KPIs for strategic alignment and goal setting
Reddit Posts
Generate Reddit-native post drafts tailored to communities and discussion formats
Shopping Ads
Generate Shopping feed optimization, custom labels, and Performance Max asset groups
Customer Interview
Simulate a customer interview, then extract jobs, verbatim language, and research coaching
Discovery Call
Practice a realistic prospect call with qualification scoring and missed-question coaching
Draft Content
Create a fact-grounded 2500+ word article from a topic, audience, brand context, and facts
Reddit Threads
Find recurring Reddit discussions and create paste-ready comment templates for each thread type
Orchestration Master
Route any marketing request to the right skills and run them in the correct order
Marketing Foundation
Persona, positioning, messaging, value prop and brand voice in one run
Launch Kit
Positioning, landing page, Google Ads, Meta Ads and lifecycle emails in one run
Content Engine
90-day content plan, SEO strategy, content angles and social posts in one run
Competitive Teardown
Market intel, competitor analysis, synthesis and fresh positioning in one run
Sales Enablement Kit
Persona, discovery playbook, role-play, sales script and cold email in one run
What Makes These Different
These aren't generic prompts. Each skill contains the exact frameworks, output formats, and quality rules used by professional marketers.
Complete Frameworks
Full methodology, not just prompts
Structured Output
JSON, tables, and formatted sections
Quality Rules
No fluff, no generic placeholders
Self-Contained
Works offline, no API needed