Do I need competitor websites to run this?

No. Competitive Analysis finds the real players in your market through live research and writes the landscape report from them. If you already have a specific rival in mind, Competitor Scan takes its URL and goes deep on that one company.

What is the difference between the landscape report and a scan?

The landscape report maps the whole market, who shapes it and where you can win. A scan analyses one named competitor: their positioning, pricing, messaging and the gaps you can attack.

Is the research live?

Yes. Competitors are discovered and researched at run time, then the report is written from what came back. Placeholders like "Competitor A" are rejected.

One credit per run. Pro starts free with 10 credits and no card.

Solution

Know the market, then take a position in it

A landscape report that names real companies, and deep scans of the rivals that actually cost you deals.

Competitive Analysis discovers the players in your market through live research. Competitor Scan goes deep on one named company. Both write findings back into your brain.

Competitive work goes stale the week after it is done

A spreadsheet of feature ticks tells you nothing about how a buyer chooses, and by the next quarter the pricing page it was based on has changed.

Battlecards written from memory instead of evidence
No answer when a buyer names a rival on the call
Positioning built against a competitor set that moved on

Tasks you can run here, and what they deliver

Every run reads your Marketing Brain first. One credit each, exports included.

Competitive analysisLandscape report with real named competitors and where you can win~4 min · 1 credit

Competitor scanDeep report on one named rival from its site and live research~4 min · 1 credit

Competitor battlecardHow you win, lose and reframe against a named alternative~3 min · 1 credit

Positioning canvasThe frame you own once you know the field~3 min · 1 credit

Objection handling guideAnswers to the comparisons buyers raise~3 min · 1 credit

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Marketing Brain

What the brain contributes to every run

Stored objects go in, sharper objects come back out. Nothing starts from a blank prompt.

Reads from your brain

Project brief and the market you operate in
Personas and the alternatives they evaluate
Your value propositions and proof
Competitors stored from earlier runs

Writes back after the run

Competitor objects with positioning and pricing notes
Market gaps and the claims you can defend
Battlecard lines your sales tasks reuse
Objections tied to named alternatives

A look at the output

An excerpt from a real run, shortened for the page.

Competitive analysis · landscape report1 credit · exportable

Competitors identified

Eight companies grouped into three plays: generalist AI writing tools, campaign automation suites, and agency retainers being replaced by in-house AI.

Where the market is crowded

Output volume. Every tool in group one promises faster drafts, and buyers no longer treat speed as a differentiator worth paying for.

Where you can win

Persistent business context. None of the eight store personas, positioning and proof as reusable objects that later campaigns inherit.

Recommended move

Lead with context inheritance in the first line of every page. Concede volume claims. Publish a comparison against group one, not group three.

The order it runs in

Strategy first, assets last. Each step feeds the next.

01
Landscape
Live research finds the real players in your market.
02
Scan
Go deep on the two or three that show up in deals.
03
Battlecards
Win, lose and reframe lines your team can say out loud.
04
Positioning
Choose the ground the field left open.

Why teams run it here

No URL hunting

The landscape run finds the companies for you.

Evidence, not adjectives

Claims trace back to what the research returned.

Reusable findings

Competitors become objects other tasks read from.

Questions people ask

Run it against your own brand

Give Maestrix your site, get the first artifact back in minutes, and keep it in the brain.