One brand, or many
Same engine, same eleven-pillar brain format. The difference is how many brands you are accountable for, and whether other people work alongside you.
Choose Lite if
You market one brand, you work mostly alone, and you want a flat monthly cost with no setup project.
Choose Pro if
You run several brands, a team touches the work, or clients expect scheduled output and reporting.
Not sure yet
Start on Pro with 10 free credits and no card. If one brand is all you ever need, Lite is cheaper and you can export your brain across.
Side by side
| Lite | Pro | |
|---|---|---|
| Brands | One | Unlimited, kept separate |
| Built for | Founders and solo marketers | Agencies, fractionals, multi-product teams |
| Marketing Brain | Eleven pillars, one brand | Eleven pillars per brand, exportable |
| Team seats and roles | No | Yes |
| Agents and batch runs | Recipes | Full agent builder, batch across brands |
| Scheduling and client reporting | No | Yes |
| Task catalog | Core tasks | 100+ tasks across six disciplines |
| Claude Cowork and MCP | Yes | Yes, plus developer API |
| To try it | 7 days, 15 credits | 10 credits, no card |
| Starts at | $25 a month | Free, then $49 a month |
Questions
Can I move from Lite to Pro later?
Yes. Both editions use the same eleven-pillar brain format, so a brain exports from Lite as markdown and imports into Pro. You do not rebuild context to change edition.
Can I run a client brand on Lite?
You can run one brand well on Lite. The moment a second brand appears, you need real separation between them, and that is what Pro is for.