---
title: The eleven Marketing Brain pillars, explained | Maestrix
description: Identity, positioning, ICP, personas, use cases, value proposition, messaging, competitors, proof, channels and voice. What each pillar answers and how evidence fills it.
url: https://maestrix.ai/solutions/marketing-brain-pillars
---

Marketing Brain

# Eleven answers about your brand, written from evidence

Most AI tools give you a better sentence. The Brain gives you the eleven answers underneath every sentence, each one sourced, editable and reused by everything you generate afterwards.

[](/auth?signup=%221%22&utm_content=pillars)[](/solutions/campaigns)

10 credits free. No card.

Marketing Brain

## The eleven pillars

Click any pillar to see the question it answers, what a written answer looks like, and how it is graded.

### Personas

19 items of evidenceDocumented

Answers: Who buys, what they fear, what moves them

Head of Growth at a Series B SaaS. Fears shipping campaigns that contradict last quarter positioning. Moved by proof the output is grounded.

Gap to fillNo evidence yet on how this persona measures a good quarter

## Where the answers come from

Pillars are not generated out of thin air. They are written from an evidence layer you can inspect.

01

### Research with citations

Point at your website and we read it, plus live sources, and store each fact with the page it came from.

02

### Every task result becomes evidence

Run a persona task or a competitor scan and the findings land in the matching pillar, tagged with where they came from.

03

### Gaps you can see

Anything the evidence does not answer shows as a gap chip on the pillar. Fill it by hand, or let AI propose an answer you accept or skip.

## Every claim is graded

Output that cannot show its source says so, instead of sounding confident anyway.

### Documented

Backed by a source we can show you, from your site, your files or cited research.

### Provisional

Supported by partial evidence. Usable, but worth a human check before you publish it.

### Inferred

Reasoned from what we know, with no direct source. Flagged so it never passes as fact.

## One surface, four layers

Pillars, evidence, saved selections and strategy all live in the same place.

### Brand pillars

The written answers. Eleven per brand, editable in place, versioned on every save.

### Task evidence

Everything your runs have found, with provenance, feeding the pillars underneath.

### Saved brains

Named selections of pillar elements and evidence you can attach to a chat, a task or a campaign.

### Strategy

Channel choices, battle cards, writing styles and governance, in the same place as the rest.

[Why a brain at all](/solutions/marketing-brain)[How campaigns use it](/solutions/campaigns)

## Questions

### What are the eleven pillars?

Brand identity, Positioning, Ideal customer profile, Personas, Use cases, Value proposition, Messaging, Competitors, Proof, Channels, Brand voice.

### Do I have to write them myself?

No. Research your brand once and all eleven are drafted from the evidence for a flat five credits. You then edit anything that is wrong, for free.

### What does grading a claim mean?

Every load bearing claim in an output is marked Documented, Provisional or Inferred, so you know which parts rest on a real source before you publish them.

### Does the research have to be repeated for each pillar?

No. Research is stored once per project and reused for every pillar draft and redraft, with no extra charge.

### Can I keep several brands separate?

Yes. One brain per project, so brands never bleed into each other.